Florence Travel Guide

Tourist Guide
Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is NZ$313 per night from 2 Dec to 3 Dec
NZ$313
includes taxes & fees
2 Dec - 3 Dec
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (592 reviews)
Good place to stay
"Nice cozy hotel in main street. Good location with nearby restaurants - both local and chains. Overall good place to stay. Friendly staff."

Reviewed on 21 Nov. 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is NZ$218 per night from 14 Dec to 15 Dec
NZ$218
includes taxes & fees
14 Dec - 15 Dec
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (623 reviews)
"We had a great stay. The breakfast attendant was wonderful. She was very friendly and attentive!"

Reviewed on 11 Nov. 2024

Comfort Suites Florence Shoals Area
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is NZ$428 per night from 1 Dec to 2 Dec
NZ$428
includes taxes & fees
1 Dec - 2 Dec
Stay at this 3.5-star spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (679 reviews)
"It was clean ,and the staff was friendly and it was in good proximity to everything."

Reviewed on 21 Nov. 2024

Marriott Shoals Hotel And Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Lagniappe in Florence
Lagniappe in Florence
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, an in-room coffeemaker, and air conditioning. Popular attractions Pope's Tavern Museum and Kennedy-Douglass ...
10/10 Exceptional! (12 reviews)
Beautiful Home
"Have visited multiple times during business trip and each time has been a pleasant trip! Beautiful modern home for a comfortable stay."

Reviewed on 15 Nov. 2024

Lagniappe in Florence
Cowboy Cottage
Cowboy Cottage
Florence
Stay at this mobile home in Florence. Enjoy air conditioning. Popular attractions Blackberry Trail Golf Course and Deibert Park are located nearby.
10/10 Exceptional! (11 reviews)
Amazing tiny home!
"An Amazing retreat! The house is amazing and so is the host. Will definitely stay there again."

Reviewed on 18 Nov. 2024

Cowboy Cottage
Rare Find Downtown Florence 2 Br
Rare Find Downtown Florence 2 Br
Florence
Stay at this vacation home in Florence. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (13 reviews)
Great place
"Everything was neat and clean. It included everything we needed"

Reviewed on 10 Oct. 2024

Rare Find Downtown Florence 2 Br
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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