Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (799 reviews)
I love this hotel. It is convenient to a load of eateries. The rooms give the feel of a studio apartment with exposed brick and beams. The staff was very nice and helpful as well.

Reviewed on 1 Dec 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is NZ$134 per night from 15 Dec to 16 Dec
NZ$134
15 Dec - 16 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (892 reviews)
Clean and everyone was nice

Reviewed on 2 Dec 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is NZ$199 per night from 21 Dec to 22 Dec
NZ$199
21 Dec - 22 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (750 reviews)
Large rooms to accommodate my family

Reviewed on 3 Dec 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (15 reviews)
Great location downtown with shops, restaurants, bars, etc., and great opportunities to walk in historical Florence. Beds were super comfy and kitchen was well equipped with everything we needed and more.

Reviewed on 24 Nov 2025

Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (15 reviews)
This house was perfect!! Very spacious, great parking, easy access and very comfortable. Will definitely stay here again!!!

Reviewed on 25 Nov 2025

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Waterfront Lake House on Wilson Lake

Waterfront Lake House on Wilson Lake

Florence AL
Stay at this holiday home in Florence. Enjoy laundry facilities, patios and an in-room coffee maker. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (39 reviews)
The dock and view were unreal. It made the trip! Highly recommend and we would love to come back.

Reviewed on 5 Dec 2025

Waterfront Lake House on Wilson Lake
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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