Florence Travel Guide

Tourist Guide

Florence featuring heritage architecture and a park
Florence
Florence showing a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Default Image

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is NZ$461 per night from 6 Apr to 7 Apr
NZ$461
includes taxes & fees
6 Apr - 7 Apr
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (696 reviews)
"Everything about this place is excellent. The staff was above and beyond helpful in every possible way. This is just a really great place and we love it."

Reviewed on 24 Mar. 2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is NZ$385 per night from 2 Apr to 3 Apr
NZ$385
includes taxes & fees
2 Apr - 3 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (661 reviews)
"Cute hotel in downtown"

Reviewed on 28 Mar. 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is NZ$156 per night from 6 Apr to 7 Apr
NZ$156
includes taxes & fees
6 Apr - 7 Apr
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.4/10 Good! (764 reviews)
"The location was good"

Reviewed on 19 Mar. 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (63 reviews)
Cousin retract
"Beautiful view- gorgeous safe neighborhood - close to shopping and area attractions. Perfect for get away. Pool was cool during to time of year- screens on windows would have been nice to hear the lake sounds and fresh air..- dirty windows difficult to see from some. House could use some TLC. Controls ..."

Reviewed on 14 Oct. 2024

The Retreat with Wilson Dam view & Water Aces
PET FRIENDLY! Great LOCATION! Walk to UNA/DOWNTOWN, PORCH SWING! COMFY BEDS!
PET FRIENDLY! Great LOCATION! Walk to UNA/DOWNTOWN, PORCH SWING! COMFY BEDS!
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, an in-room coffeemaker, and housekeeping. Popular attractions Kennedy-Douglass Center for the Arts and ...
8.8/10 Excellent! (10 reviews)
RTJ golf outing
"Very nice place to relax after a golfing. Nice to be able to walk a few blocks to downtown eateries. Highly recommend staying here. We will be back next year."

Reviewed on 4 Mar. 2025

PET FRIENDLY! Great LOCATION! Walk to UNA/DOWNTOWN, PORCH SWING! COMFY BEDS!
Welcome to 715! Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly
Welcome to 715! Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly
2 out of 5
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, patios, and cable/satellite TV service. Popular attractions Kennedy-Douglass Center for the Arts and ...
9.6/10 Exceptional! (5 reviews)
Very cozy
"We enjoyed the historical home with updates very much. The king bed was very comfortable, we slept well. The kitchen was well outfitted. We appreciated generous supplies of tissues, toilet paper and towels. The proximity to our destinations was very close. I was concerned about the street parking ..."

Reviewed on 28 Dec. 2024

Welcome to 715! Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities