Riviera dei Fiori Travel Guide

Tourist Guide
Sanremo - Riviera dei Fiori
Sanremo - Riviera dei Fiori featuring a small town or village and a city
Sanremo - Riviera dei Fiori showing general coastal views and island images
Photo provided by Expedia
Photo provided by Expedia
The dreamy Riviera of Flowers is famous for its blooms, natural beauty and the picturesque resort town of Sanremo.

Soak up the sun and smell the perfumed air in the Riviera dei Fiori, one of the most beloved stretches along Italy’s northwestern coastline approaching the French border.

Like that of its surrounding regions, the Riviera dei Fiori’s mild climate and relaxed approach to life have attracted tourists for centuries. It has traditionally been a flower-growing region, known for mimosas, buttercups and lavender. Enjoy splashing around on pebbly beaches and strolling through the wooded hills behind them. Laze in the sun eating olives and gaze out at the shimmering sea.

The focal point of the Riviera dei Fiori is the resort town of Sanremo, whose nicknames “Pearl of the Italian Riviera” and “City of Flowers” reveal its loveliness. Sanremo is also famous for olive oil production. It has a historic port, still used for boat trips and cruises.

The Sanremo town center is a pedestrian-only, preserved medieval precinct called La Pigna, where you can stroll through centuries of Riviera life. Try your luck at the town’s lavish art nouveau-style casino and gaze at the stunning interior of the Madonna della Costa Sanctuary. Get dizzy with color and perfume at Sanremo’s Flower Market, where you can find gorgeous local blooms.

In the bushy wilderness behind Sanremo is the Valle Argentina, perfect for hiking or cycling along the unique Riviera landscape under a big blue Mediterranean sky. This region is dotted with lush public gardens to wander through on a warm day, including those at the Villa Nobel, a gorgeous old house made into a museum of human achievement. Alfred Nobel spent the last part of his life here.

Outside Sanremo itself, visit the fortified old town center of Ventimiglia, about 12 miles (20 kilometers) away. Drive between the regional centers in the Riviera dei Fiori or use the Trenitalia, which provides regular rail services along stunning vistas.

Where to stay in Riviera dei Fiori

Sanremo showing general coastal views and a city

Sanremo Centre

3.5/5(2 area reviews)

Sanremo Centre is noteworthy for its casinos, and you can make a stop at top attractions like Sanremo Market and Ariston Theatre.

Sanremo Centre
Sanremo showing general coastal views and a city

Sanremo Old Town

You'll enjoy the museums and parks in Sanremo Old Town. You might want to make time for a stop at Giardini Regina Elena or Museo Civico.

Sanremo Old Town
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Old Town Ventimiglia

Travellers to Old Town Ventimiglia praise its stunning beaches. If you've got some more time to explore, be sure to stop by Santa Maria Assunta Cathedral and Chiesa di San Michele Arcangelo.

Old Town Ventimiglia
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Oneglia

Travellers like the historical sites in Oneglia, and Villa Grock is a top attraction you might want to visit.

Oneglia
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Regione Ronchi

While Regione Ronchi isn't home to many top sights, Porto Marina Aregai and Pista Ciclabile della Riviera Ligure are some notable places to visit nearby.

Regione Ronchi
Best Western Hotel Nazionale
Best Western Hotel Nazionale
4 out of 5
Corso Matteotti 3, Sanremo, IM
The price is NZ$207 per night from 25 Nov to 26 Nov
NZ$207
includes taxes & fees
25 Nov - 26 Nov
Stay at this 4-star spa hotel in Sanremo. Enjoy free WiFi, a full-service spa, and breakfast (surcharge). Popular attractions Casino Sanremo and Chiesa Russa ...
8.6/10 Excellent! (528 reviews)
"Hotel is located right next to the casino and everything is easily accessible by foot. Room was clean and bed was comfortable. Parking was easy to find on the street."

Reviewed on 14 Oct. 2024

Best Western Hotel Nazionale
Grand Hotel & des Anglais
Grand Hotel & des Anglais
4 out of 5
Corso Imperatrice 134, Salita Grande Albergo 8, Sanremo, IM
The price is NZ$165 per night from 24 Nov to 25 Nov
NZ$165
includes taxes & fees
24 Nov - 25 Nov
Stay at this 4-star business-friendly hotel in Sanremo. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our ...
7.6/10 Good! (891 reviews)
"Great place to stay"

Reviewed on 8 Nov. 2024

Grand Hotel & des Anglais
Hotel Rossini Al Teatro
Hotel Rossini Al Teatro
4 out of 5
Piazza Rossini, 14, Imperia, IM
The price is NZ$249 per night from 28 Nov to 29 Nov
NZ$249
includes taxes & fees
28 Nov - 29 Nov
Stay at this 4-star spa hotel in Imperia. Enjoy free breakfast, free WiFi, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (232 reviews)
"Good place to stay close to every thing"

Reviewed on 12 Oct. 2024

Hotel Rossini Al Teatro
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Residence dei Due Porti
Residence dei Due Porti
4 out of 5
Corso Trento Trieste 21/23, Sanremo, IM
Stay at this 4-star beach residence in Sanremo. Enjoy free WiFi, a beach locale, and a rooftop terrace. Our guests praise the helpful staff in our reviews. Popular ...
9.6/10 Exceptional! (197 reviews)
"Fantastic. Great location. Loved the apartment."

Reviewed on 3 Nov. 2024

Residence dei Due Porti
Small house by the sea
Small house by the sea
Imperia
Stay at this apartment in Imperia. Enjoy balconies, cable/satellite TV service, and an in-room coffeemaker. Our guests praise the property condition in our reviews. ...
8.2/10 Very Good! (31 reviews)
Kleine Wohnung mit wenig Ansprüchen ok
"Die Wohnung ist wirklich sehr sehr klein und geht über 2 Etagen. Die Küche unten ist eine "Einbahnstraße". Beim Kochen war es sofort sehr heiß in der Wohnung. Das Bad war winzig, aber ok, hätte sauberer sein können. Die beiden Schlafzimmer oben sind geräumig. Das eine ist ein Durchgangszimmer mit ..."

Reviewed on 21 Aug. 2024

Small house by the sea
Residence del Prado
Residence del Prado
3 out of 5
Corso Villaregia 120, Riva Ligure, Provincia di Imperia
Stay at this 3-star beach residence in Riva Ligure. Enjoy free WiFi, parking (surcharge), and a picnic area. Popular attractions Nautilus TDC and Chiesa di Santo ...
9/10 Wonderful! (20 reviews)
"We only stayed one night unfortunately, wish we could have stayed longer. Very close to grocery store and many restaurants. Great apartment. Great view of the ocean."

Reviewed on 29 May 2023

Residence del Prado
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Cities near Riviera dei Fiori